The trendy .school domain can be used by schools and education centers as an addition to their existing web sites. Learning institutions with the word “school” in their name can organically integrate this upper level domain. Additionally, non-profit organizations that encourage kids to keep attending their classes can establish a site named stayin.school. Practically any .school or establishment that offers training or tutelage can utilize the domain. For instance, dog training centers can be dubbed dogmanners.school.