.LAW Domain Extension
.LAW Domain Details
Uses for Dot.LAW
.LAW Registry Applicant(s)
|Top Level Domain Holdings Limited||453|
|NU DOT CO LLC||537|
|Corn Dynamite, LLC (Donuts Inc.)||659|
|Merchant Law Group LLP||1027|
|Silver Registry Limited||1311|
Get a Better Domain Name for Your Law Website
A quick search for law on Google brings irrelevant search results to the first page, including “Jude Law” and “the law of attraction”. These results are not ideal, or relevant. But finally you can get a new top level domain name that sets you apart as a lawyer or legal practitioner. .LAW will be one of up to 500 domain names released by ICANN at the end of the year. And it will be welcomed by many law firms who want to stand out in the search engine results.
The Benefits of a .LAW Domain Name
Many lawyers already know that legal websites are among the most competitive on the internet. Most people turn to the internet when they are looking for your services, instead of using the Yellow Pages. So attracting potential clients to your website is essential if you want to grow your legal business. And the new .LAW domain extension will help you in several ways.
- Searchers will instantly recognise your URL as belonging to a professional law firm.
- You will be able to get cheaper pay per click ads.
- Attract more searchers to your website.
- Look more professional.
- Have a memorable domain name for a cheap price.
- Networking will be easier.
When an internet user is searching for legal advice online, and your domain name is your business name, followed by .COM it is not immediately apparent that you are a law firm. The domain extension .COM is completely meaningless, whereas the .LAW extension tells the searcher that you are a law firm, before they even click through.
Once the new extensions roll out and people get used to seeing them, you will benefit from having a .LAW domain name. For a start, the extension spells out exactly what you do. So you will get a higher click through rate, resulting in more relevant traffic.
Pay per click is another area where the extension .LAW will benefit you. Google Adwords will give you better placed ads for a lower cost if you have your keywords in your domain name.
Your URL will look more professional in search results, on your website and on business cards because it has the .LAW extension. Because of the shortage of great .com domain names, many law firms have had to settle for long domain names that don’t look good at all.
The reason that there is a huge shortage of domain names is that people have bought up all the good ones, with the intention of selling them on for thousands. You don’t need to pay a ridiculous amount of money for a new domain name. Your new .LAW domain name will cost very little.
The new top level domains have been under discussion for a long time. ICANN’s advisory committee NomCom is comprised of members representing various groups from business, to non-profit, government, and geographical areas. Because the interests of the entire global community are involved and the new domains need to be distributed fairly, it has taken six years of negotiation and planning. ICANN plan to release the new top level domains soon and they should be available for you to buy by late 2012 to early 2013.
If you choose your business name followed by .LAW it will be easy for your clients and those who you network with to remember. It will also make it easier to network online with related businesses, as it will be far easier for them to find you, when your domain name ends in .LAW.
Once the new domain names list, many sites on the internet will end in relevant extensions, such as .LAW, .DOCTOR, .CHIRO and .CPA. People will come to expect websites to end in the relevant extensions, as it makes search easier. So to avoid getting left out it would be prudent to register your new .LAW domain as soon as it becomes available.