.SKI Domain Extension

Availability/Launch : ~ 2013 Status : Under Review Category : Sports

.SKI Registry Applicant(s)

.SKI Domain Extension Info

Skiing is, without doubt, one of the most popular winter sports around. Not only is it hugely popular in the Winter Olympics, but people from across the world enjoy skiing holidays or trips to dry ski slopes. Just these few examples show the extent and diversity of the skiing industry. This is reflected in the number and variety of skiing websites found on the internet. Now, skiing websites will be able to make use of a new system of Top Level Domains, designed to give them more choice and flexibility.

The new system of TLDs is being bought in to supplement the existing system (which includes .com, .net, .org and others). One of the new domains will be dot SKI, which will be available exclusively for use by skiing-related websites. This will offer skiing sites many benefits, one of which is greater choice over their web domain names. While the sheer number of sites operating under current domains like .com means it’s often hard to get a ‘good’ web domain name, the dot SKI TLD opens up a whole new array of web domain name possibilities for skiing sites to make use of.

This means that website owners can use dot SKI to help them create a distinct brand that’s identifiable to web users. For example, using dot SKI instantly identifies them with the skiing industry while also leaving room for them to showcase their unique features. A website for a ski school and one for a ski resort are both clearly about skiing but they work in different sections of the industry – dot SKI helps to reflect both of these issues as there is still a lot of scope in the rest of the web domain name.

This can also help to avoid confusion. Under the current domain system, if two businesses in different industries have similar names, there can be situations where they both want to use the same domain name. Obviously, only one of them would be able to use it, which can often lead to web users being directed onto sites with the right name but irrelevant content to what they’re looking for. Industry-specific TLDs such as dot SKI help to avoid this as users will be able to tell instantly what sort of site they are looking at.

In turn, this could be good for skiing websites as when they are found more easily they are more likely to benefit from relevant web traffic. This means that dot SKI can be incorporated into the media strategy and web optimization processes of websites, with the inclusion of the keyword ‘ski’ in the web domain name also useful for businesses looking to make the most of their web presence.

All of this adds up to make adoption of the new dot SKI TLD a very attractive prospect for all skiing-related websites. When it offers benefits for both the websites and web users, it can surely only be a good thing.